Legacy Packs

As the Creative Lead, I spearheaded the design and execution of Legacy Packs — a collectible trading card campaign inspired by classic card games and tailored for our cannabis retail audience. I developed the full creative ecosystem, from packaging design, brand templates, and in-store signage to emails, flyers, social media content, and digital displays.

Each pack featured five randomized cards, designed in collaboration with external partner brands and infused with unique offers — from free pre-rolls and memberships to ounce giveaways — totaling over $1 million in prizes. I created both partner card templates and original artwork for our in-house brands, ensuring a cohesive and collectible experience.

This project became one of our most engaging and successful campaigns, blending nostalgia, design innovation, and tangible rewards to drive massive participation and brand excitement.