Paul Aparicio

Hi, I’m Paul — a marketing architect, visual storyteller, and proud girl dad who believes curiosity is the ultimate creative tool.

Professionally, I’ve spent the last several years creating marketing that stands out in an industry that refuses to play by the rules — and I wouldn’t have it any other way. As a Director of Marketing in the cannabis space, I’ve led high-performing teams, built loyalty programs from the ground up, and launched campaigns that connect culture with conversion. From full-funnel strategy to scrappy creative execution, I love turning ideas into measurable impact and growing brands that stand out (and stand for something).

But beyond the work, I’m someone who’s fueled by exploration — whether that’s hiking through new trails, rock climbing, chasing live music, or traveling to the next place that makes me feel small in the best way. Being a dad to my daughter has redefined how I see the world; she’s a daily reminder to stay curious, stay present, and find joy in discovery.

At the intersection of creativity, adventure, and purpose is where I do my best work — and where I feel most alive.