Arcteryx

Born in the wilds of North Vancouver’s Coast Mountains, Arc’teryx has become a global symbol of innovation, craftsmanship, and evolution in outdoor design. Founded by climbers in 1989, the brand embodies the spirit of exploration — blending advanced materials, technical precision, and a deep reverence for the natural world. Every piece represents progress: a link between past and future, form and function, nature and innovation.

For this project, I collaborated with Arc’teryx as a lifestyle product photographer to capture imagery celebrating the opening of their new Chicago store. Our focus was on showcasing Arc’teryx’s performance-driven activewear in real-world, outdoor-inspired settings that reflect the brand’s adventurous DNA. The goal was to create a versatile collection of lifestyle visuals to support social media storytelling, boost brand awareness, and bring the energy of Arc’teryx’s mountain roots to its new urban audience.